Näin pieni sanomalehti muuntuu digitaaliseksi
From Flip Cams for all reporters to our ideaLab (http://bit.ly/ch0ew2) to our Ben Franklin Project ( http://bit.ly/apHRbA ), the employees of Journal Register Company are leading the way in exploring how a tired old newspaper company can become a fast acting and faster thinking news company.
From harnessing the Crowd to better plug into local content that works to exploring the Cloud to publish on all mediums in an open-source environment, JRC is pushing hard to make our transformation both complete and successful.
Jon Cooper, our Vice President of Content, has a nickname for all of our projects underway to turn our newspaper company into a Digital First company. He calls it Thunderdome.
This week you could hear a big clap Thunder over our tiny 6,000 circulation daily in Middletown CT.
Middletown Press Editor, Viktoria Sundqvist, working with a staff of only 10 people but with the courage to experiment, pushed her paper completely into a Digital First – Print Last environment. Viktoria doesn’t have it perfect yet – who does? – but she is setting the paper up for success and to be able to continue to cover her community just as it has since 1884.
I’ll let Viktoria tell her story below but before I do that I want to thank her and her staff for showing us that change can happen no matter the resources or the circumstances.
Tässä mallia suomalaisille paikallislehdille. Pienillä resursseilla varustettu pieni sanomalehti voi kääntyä digitaaliseksi, jos on tarvetta, asennetta ja halua.
